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If you don’t already have one, then it’s safe to assume your answer is yes. When it comes to insurance, we all want to know that we are entrusting the right people.
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If you were to take a poll with the question being “Share with us the first thoughts that come to mind when you hear the word insurance.”
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“BORING”
“Frustrating”
“I don’t need any more”
“Too expensive”
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I am sure these and many similar thoughts would rank near the top of the list. More likely at the top. I am also comfortable that……
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“My insurance agent is the best”
“I am already working with the top insurance agent in Louisville” “I have the best insurance agent in Kentucky”
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…..won’t rank high in our insurance poll. Not even an agents’ mother would associate words like; best, top, great, amazing, elite or awesome to insurance agent or insurance agency.
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However, most people realize the importance of working with a good insurance agent. But where do you begin? How do you know if your agent is one of the top insurance agents in Kentucky? Is it possible to discern if I am working with one of the best insurance agencies in Louisville?
I don’t have the answer and I would be very suspect of anyone that said they did. However, I can share with you some of the things I would consider if I were looking for a great insurance agency:
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1. Avoid the Hard Sell: The day of the hard sell has long passed. Consumers are Buyers! This leaves no room for the salesperson. I can’t think of a product or service that I want someone to sell me. Educate me. Please! Which by default means that I am looking for someone that I can trust?
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2. Trust: For me, trust is the key. When I am buying my first move is to find someone in the know that I Trust. I get a lot of grief when I say this, but the right insurance agent is not trying to sell. A good insurance agency understands that you don’t sell insurance. Insurance should not be sold. Consumers buy insurance. They buy insurance from people that they trust. This is why I firmly believe that the best insurance agents or brokers realize that the insurance transactions occur as a result of trust. Trust cannot be sold, it must be earned.
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3. Service: Excluding Government, I am hard pressed to come up with a business or organization that doesn’t acknowledge the importance of customer service. I did say acknowledge. While not all practice what they preach, many of us that realize that good customer service comes with more than just a smile. For me, good customer service also sends a signal that this is an organization that I can trust. As I see it, entities providing a high level of customer services, are doing more than acknowledging the role that trust plays in a business relationship. These businesses have also realized that earning your trust is only a part of the equation. Maintaining and keeping your trust is just, if not more, important.
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Sure there is more to finding the right insurance agent. Many of the factors that drive your decision will be impacted by your unique needs. For those not interested in online insurance, the location will be a significant factor. With numerous options, finding a good insurance agent in Louisville, Lexington or most other areas of Kentucky’s other larger cities shouldn’t be a backbreaker.
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